The connection between scent and memory is powerful and can be startling. Many people have been caught off-guard by strong memories brought about simply by catching an everyday scent. On this episode, Dr. Virginia Barry, Chicago psychoanalyst and author of the unique book Scratch and Sniff Proust. She’ll help us understand the neuroscience behind the strong connection between memory and scent and why the brain is wired this way.
Smells like teen spirit… 😉